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December 30, 2012 / compassioninpolitics

Persuasion/Idea Framework Notes

Levels of logic
Levels of comparison
Levels of interactivity

1) Paramount
2) Filters, frames, and criteria
3) Distinctions that make a difference (Nuance & Detail). Segmentation
4) Capture & concession
5) Layers of logic–even-if logic
6) Seeing the story & the art
7) Battles of the goals/criteria……whys?

Thinking about other stuff:
• Research
• Surprise

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